Needs Analysis Survey of MBA Students: A Case Study

Abstract

The aim of this study was to identify the needs of prospective MBA with reference to three MBA programmes offered by a university. The three programmes are conventional MBA full time programme, conventional MBA part time programme and the fast track one year executive MBA programme. The research design was a cross-sectional field study. The research instrument was a structured questionnaire. A convenience sampling techniques was used to select the respondents. Based on the review of literature, six propositions were developed to be tested. The result of the study found that selection of the MBA programme was based on the needs of the respondents. The study also found that there was no association between age, sex, highest educational qualification and reason for studying MBA with choice of MBA programme. There was a significant relationship between employment and work experience with choice of MBA programme. Ability to choose the specialization they want for their job ranked first among reasons for selecting the conventional MBA programmes. The opportunity to pursue a one year fast track programme which was more manageable for working adults like them ranked first as the reason for selecting the executive MBA programme. Of the six research propositions, four were rejected while two were not rejected.