Performance of Cultural Tourism: Mediating Role of Perceived Destination Quality

Abstract

The goal of this study is to ascertain how experiences and attractions influence cultural tourism performance and the perceived quality of a place. Own cognitive theory was established by the current investigation. The study intends to determine the potential for and presence of cultural tourism in Banyumas Regency. The impact of cultural experience, cultural appeal, performance of cultural tourism, and mediating role of perceived destination quality in Indonesia were explored by randomly selected 320 participants in the study utilizing an online questionnaire, which was supported by the cognitive theory. According to the results of structural equation modeling (SEM), perceived brand globalness has a positive impact on tourism economy in the Gragag Banyumasan. Results also indicates that perceived destination quality has a positive moderating effect on the relationship between cultural attractions and cultural tourism performance. This study provides management, practitioners, and policymakers with crucial information in a variety of ways. Each region needs to establish its own distinct identity that is different from that of other regions. The number of visitors rises as a result of this discrepancy. Future administration and growth of cultural tourism in other places could use this idea as an example or a model.