Research on Personal Financial Product Innovation in Commercial Banks of China

Abstract

In recent years, thanks for stable economic development in China, the residents have growing demand for financing services because of the rapid growth of their financial assets. At the same time, banks have innovated their financial products and services greatly .In the global financial crisis, financial service markets in China also suffered a great test, which raises the significance of research on financial product innovation in commercial banks of China. This article describes the overview of personal financial products in commercial banks of China; gives analysis of the characteristics of product innovation; points out the problem in product innovation through a comparison with foreign financial products and put forward countermeasures for a reference in domestic financial product innovation and development.