Interpersonal Communication and Gender Equality: A Study on Public Relations and Advertising Students

Abstract

People communicate by conveying their emotions, thoughts, beliefs, and behavior through verbal, written, and non-verbal means. This communication facilitates interaction and information sharing among individuals, organizations, and societies and plays a significant role in human socialization. Communication reflects experience and knowledge accumulation and can effectively change thoughts and behavior. The content of communication can either reinforce gender inequality or promote gender equality. Through communication, individuals share their emotions and thoughts, engaging in mutual interaction, and as a result of these interactions, they can reshape both their perspectives and those of others. Gender discrimination and stereotypes lead to discrimination and gender inequality. Communication that aligns with ethical values and is free of gender bias increases trust and respect, thus forming an essential foundation for effective communication. This study aims to determine students' attitudes toward interpersonal communication and gender roles in the Department of Public Relations and Advertising. Research results reveal that interpersonal communication has a positive impact on gender perspectives. As interpersonal communication strengthens, positive attitudes towards gender roles increase. Moreover, there is no significant difference between gender and perspectives on gender roles. The view of gender roles is similar between men and women and does not vary significantly by gender. This study is expected to provide valuable insights for future research in related fields.