Innovation Strategy of Cosmetic Packaging Design Made of Bamboo

Abstract

Bamboo has been talked about a lot by international communities in the world eco-label, specifically because it has big potential to be used as a sustainable material. As the third biggest country to produce bamboo globally, Indonesia has been supporting the regulation to establish bamboo nationally. The increase of beauty trends is followed by the rise of cosmetic's packaging waste. The packages have the potential to be substituted by other eco-friendly materials because the main function is as the container. This study aims to reduce waste using an abundant renewable source in Indonesia by exploring the innovation strategy of cosmetic packaging design made of bamboo. The methodology of this study is qualitative, followed by packaging design planning using a design thinking approach. The result of the planning is seven designs products which include primer packaging and secondary packaging. It is implemented based on the ability of the local craftsmen after the observation. Further study is needed to discover how far the packaging which has been designed can be executed by bamboo craftsmen using the ability they have mastered.