Influence of Customer Satisfaction on Effective Development of Tourism Services in Mysore Division

Abstract

The tourism industry is getting buoyancy in the present-day knowledge era. The knowledge of the people around the globe, increasing in the higher rate their aspirations for pleasure is also growing commensurately. The best service to customers and quality can be achieved consistently by improving services and paying special attention to good service standard performance tourism companies in Mysore Division. With the entire globe being a single market, a service provider in the tourism industry needs to cater to a divergent group of customers with divergent expectations. It is impossible to satisfy everybody in standardized pricing, product design, promotion, place, people, process, and physical evidence. Hence, the study was undertaken to analyze the influence of customer satisfaction on the effective development of tourism and related services in the Mysore Division. The study was based on primary data considering 264 tourists who visit Mysore Division. It was found that customer satisfaction significantly influenced the effective development of tourism and related services in the Mysore Division.