Creativity and Business Performance SMEs: The Interaction Between Job Complexity and Creative Process Engagement

Abstract

Introduction: the performance of small and medium enterprises is essential for maintaining economic stability. The purpose of this study is to examine how job complexity influences employee creativity and how it impacts performance in small and medium-sized businesses through perceived organizational support and creative process involvement. Using the viewpoint of resource dependence theory, this study highlights the value of organizational intervention in improving the performance and innovation of small and medium enterprises. Method: this study looked at small and medium enterprises in the Magelang region using a survey method. This study utilized a nonprobability sampling approach, especially a purposive sampling technique. This study’s criteria include small and medium-sized businesses that have a high level of inventiveness, like those that make souvenirs, batik, and toys for kids. This study had a sample size of 287 respondents. To test the hypothesis, the study used the technique of structural equation modeling and WarpPLS 7 software. Results: the results show that employee creativity is influenced by perceived organizational support through participation in the creative process, bolstered by the intricacy of the workers’ tasks. Additionally, even while creativity affects performance, the relationship between creativity among employees and creative process involvement is not influenced by task complexity. Conclusions: these results serve as a foundation for further research aimed at improving Performance in small and medium enterprises in Indonesia, particularly in the Magelang region.