Linking the divergent and convergent processes of collaborative creativity: The impact of expertise levels and elaboration processes

Abstract

We examined the impact of task-relevant expertise level in groups on the idea sharing and elaboration process and on idea development. Participants were assigned to low, heterogeneous, and high expertise groups and were asked to generate ideas for the development of a new sport. Following two asynchronous divergent ideation phases using an electronic discussion board for ideational exchanges, groups completed a synchronous convergent discussion phase in which they selected and refined their ideas for a new sport. The number of ideas and their novelty during the divergent phase did not influence the outcome of the convergent phase. However, consistent with our theoretical model final product novelty was influenced by the number and novelty of the replies in the divergent phase. Although group expertise level was associated with various performance outcomes in the divergent ideation phase, it did not impact the novelty of the final product. Low expertise groups demonstrated the most novelty in the divergent phase. Final product novelty was also associated with sports words used in discussions during the convergent phase.