What Predicts the Intention to Engage in Home-Based Exercise: The Theory of Planned Behavior

Abstract

Drawing on the theory of planned behavior, the current study aims to explore the mechanisms by which social media attention influences the constructs of the theory of planned behavior and then affects individual intentions. A total of 430 participants in China participated in an online survey. The results revealed that attention to information on social media about home-based exercise and health care significantly influenced attitude, subjective norms, descriptive norms, and perceived behavioral control. These, in turn, positively influenced the individual’s behavior intention to engage in home-based exercise. Theoretical and practical contributions are discussed in this study as well.