Making Decisions in Collaborative Consumption: Digital Trust and Reputation Systems in the Sharing Economy

Abstract

This article reviews and advances existing literature concerning digital trust and reputation systems in the sharing economy. Building our argument by drawing on data collected from Edelman Intelligence, EY, Morning Consult, RSA/Ipsos MORI, Upwork, and YouGov Omnibus, we performed analyses and made estimates regarding how gig workers view their jobs, the level of satisfaction with different aspects of gig economy, proportion of satisfied with work-related benefits by type of gig economy activity, what motivates gig workers, attitudes towards contingent workers, and top reasons for freelancing.