DIGITAL INTEREST DAN TALENT MAPPING DALAM PENINGKATAN MANAJEMEN LAYANAN LEMBAGA DI MTS AL ISLAM JEPARA

Abstract

Perkembangan teknologi menuntut lembaga pendidikan untuk mampu beradaptasi dengan memanfaatkan digitalisasi dalam meningkatkan layanan dan kualitas pembelajaran. Salah satu kebutuhan mendesak adalah pemetaan minat dan bakat peserta didik (talent mapping) serta penguatan citra lembaga (branding) yang relevan dengan era digital. MTs Al Islam Jepara sebagai lembaga pendidikan swasta menghadapi tantangan dalam pengelolaan layanan dan promosi, sehingga diperlukan langkah strategis melalui kegiatan pelatihan. Tujuan kegiatan ini adalah untuk meningkatkan kompetensi guru dalam pemetaan minat-bakat peserta didik berbasis digital serta mengembangkan strategi branding lembaga yang efektif. Metode kegiatan dilakukan melalui tiga tahap, yaitu sosialisasi, pelatihan, dan evaluasi. Pelatihan meliputi capacity building pemetaan minat-bakat serta pelatihan branding lembaga dengan strategi promosi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan guru dalam mengidentifikasi minat dan bakat siswa secara lebih terarah, sekaligus kemampuan mengelola strategi branding lembaga menggunakan media digital. Peserta menyatakan kegiatan relevan dengan kebutuhan madrasah, bermanfaat bagi peningkatan kualitas layanan, serta mendorong kesiapan lembaga menghadapi tantangan pendidikan modern. Evaluasi menunjukkan respon positif dengan mayoritas peserta menilai narasumber kompeten, materi mudah dipahami, sarana memadai, meskipun masih diperlukan durasi pelatihan yang lebih panjang. Kesimpulannya, kegiatan pengabdian ini berhasil meningkatkan kapasitas guru dalam pemetaan minat-bakat dan branding digital lembaga, sehingga tujuan penguatan layanan pendidikan dapat tercapai.The rapid development of technology requires educational institutions to adapt by utilizing digitalization to improve services and learning quality. One urgent need is student interest and talent mapping as well as strengthening institutional branding that is relevant in the digital era. MTs Al Islam Jepara, as a private educational institution, faces challenges in service management and promotion, thus requiring strategic steps through training activities. The purpose of this activity is to enhance teachers’ competence in digital-based talent mapping and to develop effective institutional branding strategies. The method was carried out in three stages: socialization, training, and evaluation. The training included capacity building in student talent mapping and institutional branding with digital promotion strategies. The results show an improvement in teachers’ understanding and skills in identifying students’ interests and talents more systematically, as well as their ability to manage institutional branding strategies through digital media. Participants stated that the program was relevant to the school’s needs, beneficial for improving service quality, and strengthened the institution’s readiness to face modern educational challenges. Evaluation indicated positive responses, with most participants assessing the trainers as competent, materials as easy to understand, and facilities as adequate, although a longer training duration was considered necessary. In conclusion, this community service program successfully improved teachers’ capacity in talent mapping and digital branding, thereby achieving the goal of strengthening educational service management.