Evaluation of development strategies for kaohsiung port using a goals achievement method

Abstract

The Port of Kaohsiung was the third largest container port in the world before 1999, although it dragged to sixth place by 2003. In order to increase the port's competitiveness, this research outlines six goals and twenty-seven strategies from the viewpoint of international logistics. This research uses the goals achievement measurement for strategic planning effectiveness, and it was undertaken to develop the Goals Achievement Evaluation Model (GAEM) to cope with the problems of a large number of strategies and ambiguity in strategic definition. The GAEM uses a two-stage Delphi questionnaire by simplifying the quantity of responses on the survey. The weights of the goals were measured, and elements of the goal-strategy (GS) matrix were selected for the first-stage survey. The interviewees scored the elements for the second-stage survey. Through the GAEM framework, the number of strategic performances has been reduced to one-fourth of the original GS elements for this case. The most preferred strategies would be to promote the redevelopment of the old wharves through urban planning, together with five other items.