Retracted: The Role of Information Technology in Developing Competitive Strategies for Retail Businesses

Abstract

The purpose of this study is to find a model of retail store competitiveness strategy approach using information technology so that retail stores can find the right and fast competitiveness strategy to increase sales volume and number of customers. The method used in this research is quantitative descriptive by using cross tabulation analysis technique, SWOT analysis and logistic regression analysis. From the research results can be seen that the position of retail store competition is relatively low against its main competitors (mini market franchise) in Surabaya, Malang and Batu. Especially in the position of price competition and lack of ability to reduce operational costs become the main cause. And the existence of information technology is very helpful retail store in deciding strategy of competitiveness that will be done. Output on the retail store information competitiveness system also shows relatively similar results, so the use of information technology is very effective and efficient to determine the right strategy in improving the competitiveness of retail stores.