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The Impact of Customer Experience on Customer Commitment and Behavioral Intention in Theme Park

  • Li X
  • Peng P
The Journal of the Korea Contents Association (2015) 15(6) 499-508
DOI: 10.5392/jkca.2015.15.06.499
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Abstract

… The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park …

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APA

Li, X., & Peng, P. (2015). The Impact of Customer Experience on Customer Commitment and Behavioral Intention in Theme Park. The Journal of the Korea Contents Association, 15(6), 499–508. https://doi.org/10.5392/jkca.2015.15.06.499

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