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Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study

  • Grobelny J
  • Smierzchalska J
  • Czapkowski K
International Journal of Academic Research in Business and Social Sciences (2018) 8(3)
DOI: 10.6007/ijarbss/v8-i3/3940
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Abstract

There is ongoing dispute whether gamification is an effective tool in increasing sales performance. Furthermore, there is a lack of evidence of gamification being a job performance management tool. After the discussion of elements of gamification (with a focus …

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APA

Grobelny, J., Smierzchalska, J., & Czapkowski, K. (2018). Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study. International Journal of Academic Research in Business and Social Sciences, 8(3). https://doi.org/10.6007/ijarbss/v8-i3/3940

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