Abstract
There is ongoing dispute whether gamification is an effective tool in increasing sales performance. Furthermore, there is a lack of evidence of gamification being a job performance management tool. After the discussion of elements of gamification (with a focus …
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CITATION STYLE
APA
Grobelny, J., Smierzchalska, J., & Czapkowski, K. (2018). Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study. International Journal of Academic Research in Business and Social Sciences, 8(3). https://doi.org/10.6007/ijarbss/v8-i3/3940
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