Implementation of E-Tourism in Aceh Province for Future Sustainable Development through Media Promotion

Abstract

E-Tourism is a new strategy in Indonesia for the tourism development. Indonesia possesses great potential in tourism, including marine, culture, history, culinary and many other types of tourism. The concept of sustainable development remains the best development principle, one of which is as a guide in the development of tourism and is used for economic growth in the society. This research is based on a previous article published in Sustainability by presenting an integrated framework using a comprehensive and in-depth review on literatures related to tourism. Application of E-Tourism in Aceh province's tourism management through media promotion is to boost economic growth in tourism development and management. Tourism in Aceh Province has very good potential. This condition has the potential to market tourism using social media. In this modern era, humans tend to use social media as a means of finding information. In this case, the role of social media, such as website and Twitter, is a suitable tool for marketing E-Tourism in Aceh Province. This study used descriptive qualitative method. Data sources were be obtained from Acehtourism, travel websit report documents, and journals related to the research topic. The data were analyzed using the Nvivo 12 plus application and crosstab. The results showed that the implementation of E-Tourism in Aceh Province through social media was very influential. This social media is a promotion platform for the region because it is easier, more effective, strategic, and this can increase the regional economic development and the sustainable community in the future.