Effectiveness of color in picture recognition memory

Abstract

Investigations were conducted into the effectiveness of color in picture recognition memory. In the study phase, half of the pictures were presented in color and the other half in black and white. In the test phase, half were presented in the same color mode as the study pictures and the other half in the other mode. In immediate and 1-week-delayed tests, the recognition performance was highest when color pictures were used in both the study and test phases. The recall for the color mode of the study pictures, however, was not as good, even with the color pictures. This suggests that the effectiveness of color in picture recognition is not necessarily due to the memory for colors in the pictures themselves, but is probably due to the distinctiveness of features highlighted by the colors. We also found that in the recall performance for the color mode it was more difficult to detect the deletion of colors than to detect their addition. © 1997 Japanese Psychological Association. Published by Blackwell Publishers Ltd.