The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust

Abstract

The purpose of this study is to explore the relationships between website reputation, website quality, and repeat purchase intention and the moderating effect of trust on the relationship between website reputation and website quality. Results show that website reputation has a significant and positive effect on website quality, which also has a significant and positive effect on repeat purchase intention. However, trust does not moderate the relationship between website reputation and website quality.