Sustainable tourism development strategy in West Nusa Tenggara province, Indonesia

Abstract

This study analyzed sustainable tourism development and tourism strategies in West Nusa Tenggara (NTB) through their tourism office. The method used in this study was a qualitative description with the help of NVIVO 12 Plus software to analyze the West Nusa Tenggara government strategy. The results of this study are that the West Nusa Tenggara government's plan for developing sustainable tourism is to increase attractions, accessibility, security, public facilities, and government intervention to develop tourism and realize sustainable tourism. The five variables have also supported the economy as seen from the gross domestic product increased by 4.6% in the second quarter of 2021 compared to the second quarter of 2020, fulfilled the social needs of the community and did not damage the environment and even exceeded the target as evidenced by the environmental index data for West Nusa Tenggara Province.