LOGISTICS INFRASTRUCTURE MANAGEMENT OF MASS ART AND ENTERTAINMENT EVENTS

Abstract

Purpose: This article aims to present the management processes of various logistics infrastructure areas crucial for organizing mass events. It seeks to develop "good practices" for effectively managing the logistical infrastructure of large-scale gatherings. Design/methodology/approach: The research method used to gather data on the infrastructural aspects of organizing mass events involved an analysis of literature, supported by field observations. The research material also includes internal documents and data collected through open, semi-structured direct interviews with organizers of mass events. Findings: Managing the modern logistics infrastructure of mass events is a comprehensive process that necessitates meticulous planning, coordination, and control of activities related to transport, storage, distribution, and technical services. This ensures the effective achievement of the event's organizational objectives. Practical implications: In the management of logistics infrastructure for mass artistic and entertainment events, several good practices have been identified. Effective logistics management for large artistic and entertainment events relies on system integration, flexibility, clear communication with participants, and ongoing activity monitoring. Key trends include leveraging modern technologies in planning and prioritizing sustainability to reduce environmental impact. Originality/value: This article highlights the importance of managing logistics infrastructure for mass artistic and entertainment events, focusing on maintaining public order, ensuring participant safety, and adapting to changing conditions.