Motives of Female Travellers for Solo Travel

Abstract

The segment of solo female travellers has been growing fast from year to year and is becoming an increasingly important tourism segment. When women travel alone, they wantmore than just to travel fromone place to another. They are often looking for independence, personal growth, new experiences, adventure, connecting with others, and an escape from routine. The aim of this paper is to investigate the main motives for independent travel among Slovenian solo travellers through quantitative and qualitative research. Based on the literature review, the motives were divided according to three different dimensions: psychological, cultural and personal. In our analysis, we found that while all three groups of motives are important, Slovenian female independent travellers attach the greatest importance to the psychological motive, i.e. they see independent travel primarily as a time to fulfil their own needs and desires, gain confidence and independence or withdraw from everyday life.