Monitoring and analysis on internet public opinion of agro-products quality and safety in China, 2016

Abstract

Based on both real-time tracking monitoring and comprehensive evaluation on agro-products quality and safety public opinion information by intelligent platform and manpower, the public opinion information in 2016, could be divided into 7 categories and 21 sub-categories, in which positive accounting for more than 50%, however negative showed a downward trend for three years. Overall, in 2016, there was no major event about agro-products quality and safety internet public opinion. The number of negative public opinion steadily declined, and relevant internet public opinion steady trend for better. The results of monitoring and analysis showed that, organic agro-products, honey, beef, vegetables, aquatic products, pork, eggs, tea, strawberries and bean sprouts are high-sensitivity agro-products for public opinion; agricultural and veterinary drug residues exceeded, animal diseases, contraceptives, Salmonella infection, illegal use of antibiotics, clenbuterol, malachite green are the annual high-risk factor. Agricultural inputs problem came to be the primary cause of negative internet public opinion, accounting for 37.44%; illegal add incentives rebounded in 2016; media and netizens' attention on public opinion caused by toxins and metabolites dropped significantly. Farming and animal husbandry are agro-products quality and safety negative public opinion problem-prone industry, accounting for 63.43% overall; public opinion attention on livestock & poultry products and aquatic products gradually increased. Agro-products quality and safety negative public opinion often appear in production link and primary processing link, accounting for 57.27% and 19.38%; problems like adding illegally malachite green during storage and transportation are widespread concerned by the media and netizens. Data shows that, The sources of these agro-products quality and safety public opinion information come to 330 domestic and foreign media, in which the most important source is online media; public opinion contribution rate of micro-blog, WeChat, micro-video and APP have exceeded the radio and television, and been becoming the main place for public opinion dissemination, fermentation. In 2016, the high point of agro-products quality and safety negative public opinion appeared in August; active period of rumors is March to July or September to November, with the same pace of market season for agro-products. China's agro-products quality and safety public opinion paid more attention to the main agricultural provinces and major consumer provinces (cities), including Shandong, Guangdong, Hunan, Beijing and Heilongjiang provinces.