THE RELEVANCE OF SUSTAINABILITY IN DAY TO LIVING BY WAY OF ORGANIC CONSUMPTION: A DETAILED STUDY ON THE CONSUMER BUYING BEHAVIOUR OF ORGANIC PRODUCTS IN MUMBAI.

Abstract

Organic products like body care or food products are trending in the market for their originality, nutritional value and long term benefits to its users or consumers. Though this trend is observed we are keen to know about the exact sentiments or feelings of consumers while purchasing the products and after using them. Are these products successful in building their organic value and consumers positive perception towards them? What are the trust building or reducing factors for these organic products? And many other aspects of consumer behavior in order to understand their motive and motivation behind selecting organic products and services. This paper is our sincere effort towards understanding the position of these organic products in consumers mind and in actual market through the consumer behavior sentiment analysis approach. KEYWORDS: Organic product, Consumer Behavior, Health benefits, Consumer Perception, Organic Retailing. Organic food, Sustainable living.