Science communication activities at research institutes in Brazil: Recent expansion on the way to professionalization

Abstract

This study was designed to analyze the science communication activities geared towards the general public undertaken at Brazilian research institutes. We identified how often such activities are carried out and what human and financial resources are available for them. The results suggest that between the years 2013 and 2017 there was an increase in science communication by research institutes responsible for a wide range of activities. To communicate with the public, the 169 institutes studied tend to use traditional communication channels more than social media. However, most of them did not have designated communication teams, drawing on specialized personnel from their host institution. Although they do engage in intensive communication activities, Brazilian research institutes still lack more a structured approach to science communication.