Staying Ahead of the Curve: An Analysis of Strategic Agility and its Role in Ensuring Firm Survival in a Dynamic Business Environment

Abstract

This research paper explores the relationship between strategic agility and firm survival in a highly dynamic business environment. The study aims to identify the key factors associated with strategic agility and to analyze how they impact firm performance in a competitive and rapidly changing market. A systematic literature review methodology was employed to gather and analyze the relevant literature. Three key factors were identified as being associated with strategic agility: resource fluidity, leadership capabilities, and strategic sensitivity. The analysis revealed that firms with a higher degree of strategic agility have a better chance of survival in a dynamic business environment. Strategic agility helps firms quickly adapt to changes in the market, anticipate future trends, and respond to customer needs, thereby enhancing their competitiveness. This study contributes to the literature by highlighting the importance of strategic agility as a critical factor in ensuring firm survival in a highly dynamic business environment.