Embodied Escape of Social Platform Users from the Meme Effect - An Example of Special Effects on Tiktok

Abstract

With the continuous development of short video User Generated Content (UGC) mode, TikTok short video is one of the key topics of research today. Researchers have found that TikTok is a channel for self-expression, where users can perform episodic expressions and express their real feelings through such special effects. At the same time, this interactive dissemination of cultural symbols also builds users’ cultural identity. However, there is a lack of uniform explanation for the relationship between the mass copying, pasting and dissemination of such videos and user psychology. Therefore, this paper analyzes the deeper reasons for the hot spread of this particular special effects category by categorizing the number of popular videos with "ultra-long watermelon" special effects in terms of the number of uses and texts, distributing questionnaires to investigate the users' use of the "five senses of everything" category of special effects, and analyzing the data by content analysis method and questionnaire survey method. Finally, it finds out that the "facial features filter" allows users to have highly masked digital doubles easily, and the tendency to use "facial features filter" type effects is enhanced by users' own physical and psychological characteristics and the properties of social media platforms under the fetish effect.