TOURISM INDUSTRY OF THAILAND: THROUGH CRISIS, LOCKDOWN AND SANDBOX - TO SELF-SUFFICIENCY

Abstract

The article analyzes the structural-functional crisis of Thailand’s tourism sector caused by the 2020 pandemic. Prospects and destimulating factors of the crisis within the tourism sector for the whole socioeconomic system of the country have been assessed from the standpoint of the author’s own vision of “accumulating uselessness”. The author also analyzed the major consequences and development results inside the sectors of tourism and hospitality in Thailand and also — how these sectors have been reacting to economic, social and medical shocks from the coronavirus pandemic. Reformatting prospects of Thailand’s tourism sector are evaluated taking into account the significant transformation of its strategic priorities, resources and market orientation.