Managing Intangible Resources

Abstract

This paper outlines the Coca-Cola's core operations, including its history, leadership and strategic objectives. First, it analyzed Coca-Cola' s management and utilization of its tangible and intangible assets according to its financial statements and list of intangible resources in recent years, and developed a balanced scorecard. Second, this paper puts forward some suggestions to improve organizational value and better manage intangible assets. The purpose of this paper is to check the company's management and operation according to the strategic objectives, and identify and prevent potential intangible liabilities, so as to maximize the company's resources.