FINANCIAL PLANNING AS A MANAGEMENT TOOL FOR IMPROVING PROFITABILITY IN INCOFECSA, IN RIOBAMBA, 2020-2023

Abstract

The main objective of the study is to develop a financial plan using a management tool to increase the profitability of the company Incofecsa located in the city of Riobamba, in the period 2020-2023, through the systematization of the theoretical and methodological foundations related to financial planning. Additionally, the current diagnosis of the financial situation was made through the Vertical and Horizontal Analysis, Financial Indicators, Dupont System, Economic Value Added (EVA) and Equilibrium Point, and finally, the financial planning, mission, vision, business objectives, organizational structure and operational plan were developed. With the implementation of the plan, the financial statements were projected, and an increase in profitability of 13.59% was obtained for the period 2023, which shows that financial planning has a direct relationship with the company's profitability.