Navigating the Dark Side of Digital Space

Abstract

Korean culture has continuously entered Indonesia since the 2000s. K-Pop fans (Korean music fans are called) are increasingly rampant in Indonesia and closely related to the stereotype of fanaticism. Teenagers are categorized as the biggest consumers of K-Pop commodities. This is made easier by the development of existing media and technology, for example through social media such as Twitter. The digital space offered by Twitter provides an opportunity for Indonesian K-Pop fans to access various entertainment related to Korea. Digital space with high accessibility and fast interactivity has the opportunity to create the phenomenon of fear of missing out (FoMO), the desire to continue to connect with what other people are doing so that it causes excessive fear or worry of missing out, for K-Pop fans. This study aims to determine the effect of digital space on the Twitter social media platform on K-Pop fanaticism, especially in discussing the phenomenon of FoMO. The results show that the digital space, especially Twitter, has a low influence on the FoMO phenomenon. The magnitude of the influence of Twitter is 34.8%, it can be concluded that the influence of digital space on K-Pop fanaticism belongs to the moderate level of correlation.