Female clothes preference related to male sexual interest

Abstract

Male and female college students rated 40 pictures of women’s apparel in terms of the extent to which men would be sexually aroused by women wearing the various styles of clothes. These ratings correlated.85, indicating that females are very knowledgeable concerning the sexual impact of clothing styles upon men. A second phase of the study demonstrated that women who perceive themselves as being sexually attractive have a marked preference for those clothes judged to be most sexually exciting for men. The results are discussed with respect to possible social implications and the degree of female awareness concerning sexual cue control. © 1984, The psychonomic Society, Inc.. All rights reserved.