Using the Semantic Differential technique to assess stereotypes toward individuals with disabilities: The relevance of warmth and competence

Abstract

This study analyzes social perceptions towards groups with different types of disability, as well as the relationship between the judgments towards these groups, oneself and other significant individuals. The assessment was carried out using a Semantic Differential scale completed by181 participants. Results supported the Stereotype Content Model, as the different groups with disabilities were perceived in a more uniform way than those who did not share this label, and people with intellectual disability elicited paternalistic feelings. The results also support a twofactor model to explore the content of the stereotypes. Understanding the factors that contribute to the formation of social judgments is key to the implementation of actions that modify stereotypes and prejudices and promote equity.