Social responsibility attitudes and behaviors' influence on university students' satisfaction

Abstract

This study focused on university social responsibility (USR). Corporate social responsibility is currently an extremely common strategy implemented by organizations. Higher education institutions are also introducing this strategy to enhance their performance, seeking to ensure that every university action is socially responsible and oriented toward achieving advantages over competitors. This competitive advantage is the result of a social responsibility vision, which has an ethical core, that the University has implemented or is implementing among all its stakeholders. These institutions work in four areas: instruction, research, management, and projection to society. Universities must thus strive to meet the interests of different stakeholders' interests. This research concentrated on university students as an important stakeholder. The main objective was to evaluate university students' participation in USR activities, as well as assessing the impact of relevant university practices. In addition, the study sought to measure the existing causal relationship between students' participation and their university's practices in terms of student satisfaction. The fieldwork was conducted with an electronic survey distributed to a group of University of Extremadura students in Spain. A total of 362 valid questionnaires were collected, which were processed using structural equation modeling and partial least squares. The results have implications for university management in the area of social responsibility, with regard to the new USR trends are revealed. In terms of originality and value, this research emphasized a specific stakeholder in universities, namely students, and ways their satisfaction can be achieved through USR.