Social media and the scourge of visual privacy

Abstract

Online privacy has become immensely important with the growth of technology and the expansion of communication. Social Media Networks have risen to the forefront of current communication trends. With the current trends in social media, the question now becomes how can we actively protect ourselves on these platforms? Users of social media networks share billions of images a day. Whether intentional or unintentional, users tend to share private information within these images. In this study, we investigate (1) the users' perspective of privacy, (2) pervasiveness of privacy leaks on Twitter, and (3) the threats and dangers on these platforms. In this study, we incorporate techniques such as text analysis, analysis of variance, and crowdsourcing to process the data received from these sources. Based on the results, the participants' definitions of privacy showed overlap regardless of age or gender identity. After looking at the survey results, most female participants displayed a heightened fear of dangers on social media networks because of threats in the following areas: assets and identity. When the participants were asked to rank the threats on social media, they showed a high concern for burglary and kidnapping. We find that participants need more education about the threats of visual content and how these privacy leaks can lead to physical, mental, and emotional danger.