Inclusion of Indigenous Peoples in the Digital Economy through E-Commerce: A Case Study of Oaxaca

Abstract

This research aims to know the level of inclusion of indigenous peoples in the digital economy through the adoption of electronic commerce aimed at the sale of indigenous handicrafts present in the state of Oaxaca, as well as the level of technological skills on the part of Oaxacan artisans. The methodology applies a qualitative study through a descriptive exploratory process in order to carry out a theoretical and practical analysis in the context of the Internet. The results indicate that the electronic commerce of indigenous handicrafts of Oaxaca is incipient; however, social networks and specifically Facebook© and Instagram© have favored the artisan in the process of adoption of electronic commerce, which is reflected in the marketing of their products in these social networks. Likewise, it is evident that the indigenous artisan faces important challenges in having legal protection over the rights of their designs and handicraft works; in the same way, it requires technical assistance for the process of learning and building technological competence.