Analysis of demand of papaya fruit in Central Market Medan

Abstract

Market is a meeting place between traders and buyers, so that the process of distributing products and services is often conducted. One of the products sold in the market is papaya fruits. The distribution of papaya is usually conducted directly by the distributors to the traders, so that there are differences in price and demand for papaya fruit sold by these traders to consumers. This research aimed to find out the demand for papaya based on the supply chains in the Central Market, Medan. The market location was determined purposively. The method used was survey using questionnaires to the papaya fruit producers, small traders, large traders, retailers and consumers. The data collected was primary and secondary data then analysed with the descriptive analysis and multiple linear regression methods. Results showed that the demand for papaya in the central market based on the supply chain at the level of small traders was 2 tons/harvest time, at the level of large collectors was 5 tons/harvest time, at the retailer level was 166 kg/day and at the consumer level was 30 kg/month. Partially, the number of dependents, the price of papaya fruit, and the price of other fruits have no significant effect on the demand for papaya fruit in the central Market. The variable that significantly influences was income.