Sequential Route Choice Modeling Based on Dynamic Reference Points and Its Empirical Study

Abstract

Aiming at the influence of information, we investigate and analyze the sequential route choice behavior under dynamic reference points based on cumulative prospect theory in this paper. An experiment platform collecting the sequential route choices based on C/S structure is designed and four types of information are released to participants, respectively. Real-time travel time prediction methods are then proposed for travelers' decision-making. Using nonlinear regression method, the parameters of the value function and weight function of cumulative prospect theory are estimated under different types of information, respectively. It is found that travelers' behavior showed obvious characteristic of risk pursuit under the circumstance where real-time travel time information is released. Instead, when they have access to descriptive information, they tend to be more conservative.