Reservation management in lodging establishment

Abstract

The distribution channels are a fundamental weapon for the competitiveness of hotel activities, being the Internet channel is the most used strategy for hotel chains and independent hotels, since the reservations area focuses on optimally managing the availability of rooms, to occupy them most efficiently, establishing parameters and verifying their achievement to maintain the profitability of the hotel company. The research sought to learn about the management of the reservations area according to the procedures and legislation of lodging establishments in the district of Sullana, Piura. It corresponds to a basic study with a non-experimental, descriptive, and cross-sectional design. A non-probabilistic sampling was used under established criteria, with a sample of 11 lodging establishments. The technique used was the survey and the instrument used was the questionnaire, which contained 48 items. The results showed that most reservations came from direct sales (63%), and 54% said that the reservations were confirmed through an online contact. However, 27% stated that they do not. The 82% of the establishments have reservation policies, and only 27% of the establishments state that travel agencies make their reservations online, thus showing the limited implementation of digital resources by the lodging establishments; even more so in a context of increasing digitization where reservation area plays an important role in the distribution process.