Cultural Identity in Digital Broadcasting in Indonesia: Challenges and Opportunities in the Era of Globalization

Abstract

Digital broadcasting has rapidly evolved in recent decades, transforming the way people access information and consume entertainment, especially with the growth of platforms such as YouTube, Instagram, and TikTok. In Indonesia, this evolution presents both opportunities and challenges for the preservation of the nation’s cultural identity amidst the wave of globalization. This study aims to explore how digital broadcasting can be used as a tool to promote and preserve Indonesian culture, as well as the challenges it faces in maintaining local cultural authenticity. By employing a qualitative approach, including digital media content analysis, in-depth interviews, participatory observation, and thematic analysis, the study examines how Indonesian cultural content is presented on digital platforms, the involvement of young people in cultural preservation, and the obstacles such as global cultural homogenization, lack of policy support, and competition from global content. The findings suggest that digital platforms provide significant opportunities for broader exposure and cultural diversification, but they also present challenges that require strategic approaches to protect and promote Indonesia's cultural heritage in a digital era