Abstract
UTAUT2 is a model that explains why technology is adopted by the users. It integrates eight most important technology acceptance models that were proposed in the past. The aim of …
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CITATION STYLE
APA
Trojanowski, M., & Kułak, J. (2019). A literature review of the classic and extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. Marketing i Rynek, 2019(7), 3–18. https://doi.org/10.33226/1231-7853.2019.7.1
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