USING WEB GIS FOR MARKETING HISTORICAL DESTINATION CAIRO, EGYPT

Abstract

The article is analyzing the use of WebGIS for tourism development in historic Cairo which is considered as an open-air museum, designing the touristic map and publishing it on the web as an interactive map. ArcGIS Server and WebGIS were used to create and promote a platform guide for tourists enabling them to find the touristic places and services in an easy and quickly manner. Therefore, by using the WebGIS, the digitization of the cultural heritage will create a large quantity of digital images and maps of the study area, leading to an easy and accurate identification, analysis and interpretation of geographical data and touristic places attributes. The research results will contribute to local authorities better planning and decision-making process, having good impacts on the touristic development of Egypt in general.