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Mathematical model of viral marketing

Journal of Physics: Conference Series (2019) 1353(1)
DOI: 10.1088/1742-6596/1353/1/012122
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Abstract

The article presents the results of studies of mathematical aspects of the viral marketing. A mathematical model of the spread of a marketing virus as a prefractal graph was developed. An algorithm for the dissemination of viral information was developed.

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APA

Utakaeva, I. K. (2019). Mathematical model of viral marketing. In Journal of Physics: Conference Series (Vol. 1353). Institute of Physics Publishing. https://doi.org/10.1088/1742-6596/1353/1/012122

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