Urban Communication Strategy Based on Short Video Platform: A Case Study of TikTok

Abstract

The concept of urban communication bred in the new media era takes short video platforms as the vehicle for emerging Internet-famous cities. The internal relationship between the communication strategy and development orientation of urban communication and the image practice and performance space of short videos is worth studying. Taking Chongqing and Xi’an as the research objects, this paper explores the operation mode and communication concept of urban space in the new media era from the perspectives of communication origin, user participation, and in-depth communication. The research shows that the advent of mobile short-video platforms offers a new vehicle and channel for the communication and reconstruction of urban space and enriches the audience’s cognition of city images.