Layout Generation for Various Scenarios in Mobile Shopping Applications

Abstract

Layout is essential for the product listing pages (PLPs) in mobile shopping applications. To clearly convey the information that consumers require and to achieve specific functions, PLPs layouts often have many variations driven by scenarios. In this work, we study the PLPs layout design for different scenarios and propose a design space to guide the large-scale creation of PLPs. We propose LayoutVQ-VAE, a novel model specialized in generating layouts with internal and external constraints. LayoutVQ-VAE differs from previous methods as it learns a discrete latent representation of layout and can model the relationship between layout representation and scenarios without applying heuristics. Experiments on publicly available benchmarks for different layout types validate that our method performs comparably or favorably against the state-of-the-art methods. Case studies show that the proposed approach including the design space and model is effective in producing large-scale high-quality PLPs layouts for mobile shopping platforms.