A Study on Comprehensive Evaluation of C2C E-commerce Website Competitiveness

Abstract

in recent years, the C2C e-commerce websites have developed rapidly with intensive competition. For C2C E-commerce websites, the prerequisite for promoting enterprise's competitiveness level and achieving competitive advantages is to assess and acquaint their competitiveness, which is also a significant problem to be solved at present. Based on the analysis of E-commerce website evaluation, the competitive model of C2C E-commerce website is established, and the evaluation index system of C2C E-commerce competitiveness is also built and then the comprehensive evaluation method based on AHP method and multi-level fuzzy comprehensive evaluation are proposed. The results show that the impact of experts' subject opinions during the evaluation can be effectively reduced by evaluation index system and comprehensive evaluation method which is an effective and feasible method to evaluate the competitiveness of C2C E-commerce websites.