Attracting the best minds

Abstract

Today's successful companies have as their number one strategic - not personnel, but strategic - challenge, the following: how to attract and retain the very best people. Companies that wish to continually woo and hold on to the best and brightest workers must develop a corporate culture that has 3 essential features: entrepreneurship, an owner-businessperson mind-set, and a cause-driven environment. The characteristics of each of these corporate-culture features are discussed in detail.