Abstract
The issue of adulteration within the cosmetics industry in Malaysia has been a persistent problem that has raised concerns among consumers and the authorities. The high demand for cosmetic products and the suppliers' tendency to provide them without proper quality control has led to the presence of undeclared ingredients or substances such as mercury, hydroquinone
Cite
CITATION STYLE
Bogal, N., Harun, N. A., Tamrin, M., Royali, S. A., & Abidin, N. F. Z. (2024). Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia. In Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia (Vol. 133, p. Norazamimah-82). European Publisher. https://doi.org/10.15405/epsbs.2024.05.7
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
