An Investigation of Tourism and social media As the Key Instruments in Market Economy and Business Activity

Abstract

Tourism is a business activity as an industry and an important growth driver for the economy and social progress of a country. Therefore, it brings a tremendous economic value for a country. It impacts several industries directly or indirectly. It is also one of the most important areas of employment and foreign exchange income of a country. The study aimed to scrutinize the significance of social media in tourism for a country in terms of its impact on social and economic activities. For this purpose, in the study a library research method was adapted. The data were analyzed via Content Analysis Table-Chi Square (Hi-square): Test of Pearson Coefficient. The findings have revealed that tourism is generally regarded as the act of travelling to a different location, for either business or pleasure purposes for at least 24 hours, but for no longer than one year. Tourism involves a round trip, rather than travel in one direction only. With this in mind, the tourism industry refers to all aspects of the service industry that cater to tourists. Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research.