Organizational Commitment and Engagement Practices from Applying Green Innovation to Organizational Structure: A Case of Thailand Heavy Industry

Abstract

Green innovation has been valued as a mechanism to reduce environmental impacts, which can increase organizational commitment and engagement propensities for environmental sustainability. This paper aimed to understand: (1) how does green innovation recognition affect the organizational structure? and (2) how can organizational structure help most internal stakeholders commit and engage in the organization’s environmental objective? The data from 250 Thai heavy industrial organizations were collected. The results showed that there were significant relationships among green innovation recognition, organizational structure, and organizations’ environmental commitment and engagement. Besides, the intermediary role of differentiation and integration showed a significant influence on commitment and engagement. Our paper suggests that policymakers and entrepreneurs should introduce green innovation to their organizations to heighten the level of environmental sustainability in their strategy and policy.