Dimensões normativas do individualismo e coletivismo: é suficiente a dicotomia pessoal vs. social?

Abstract

This study aimed to identify the human values that best describe thedimensions of individualism/collectivism constructs (vertical individualism,horizontal individualism, prothoindividualism, expressive individualism,vertical collectivism and horizontal collectivism). Three hundredand four subjects, members of the general population, as well ashigh school and undergraduate students, took part in the study. Mostof them were female (62.5%), with a mean age of 29 years old. Theyanswered the Mult-Factorial Individualism and Collectivism Scale,and the Basic Values Questionnaire, a part from sociodemographicquestions. The results indicated that individualism may be best characterizedby personal values, while the collectivism expresses an emphasison social values. Regarding specific dimensions of individualismand collectivism, they were differently correlated with certain basicvalues, allowing to identify specific types of this specific socialorientation. These results were discussed based on Cross-CulturalSocial Psychology literature, showing their importance for understandingthe individualism and collectivism constructs. (PsycINFO DatabaseRecord (c) 2005 APA, all rights reserved)